We create digital
products and services

That deliver measurable business value to brands.

MSAPPS – leading digital solutions development in Israel

In an era where every moment brings a new technological challenge, MSAPPS doesn’t just adapt to change – we lead it.
With a team of top-tier Israeli experts and 14 years of experience at the forefront of technology, we turn complex ideas into reality for leading companies in the Israeli economy.
From sophisticated financial apps to groundbreaking IoT systems, we’ve developed solutions that serve hundreds of thousands of users every day.
We know how to identify the potential in every idea and turn it into a perfect digital product, with a focus on innovation, performance, and uncompromising quality.

Our Expertise

Our professional team – including architects, developers, system analysts, project managers, and top-tier UX/UI designers – brings extensive experience with cutting-edge technologies.
We specialize in:
• Mobile app development for iOS and Android
• Advanced web system development
• IoT solutions and smart systems
• AR technologies and innovative solutions

A Unique Staffing and Outsourcing Model

In the professional staffing field, we have developed a unique model that combines high-quality development with effective outsourcing.
Using a method that blends senior and junior talent, we build managed teams that operate either from our offices or on-site with the client.
Our policy relies exclusively on Israeli experts, ensuring excellent communication and a deep understanding of client needs – all while maintaining the highest industry standards.

Quality and Service That Make the Difference

What makes MSAPPS unique in the Israeli tech landscape is the powerful combination of technological excellence and business flexibility. Our experts not only master the most advanced technologies, but also know how to tailor them precisely to each client’s needs. Our uncompromising quality is not just a slogan – it’s reflected in every line of code, every test, and every design decision. We bring creativity, innovation, and determination to every project, seamlessly combined with transparency, professionalism, clear communication, and on-time delivery.

Success Stories

Our experience includes developing complex solutions for leading companies in the market, such as: • Phoenix “Young Driver” app • Libra’s “Chik” app • Apps for all Union Motors car brands • IVF app for Assuta • Advanced solutions for the financial and defense sectors • And more