🚀 AI-Native Software Development

Build Intelligent Digital Products That Think

MSApps pioneers AI-first development, combining large language models, custom AI agents, and cutting-edge mobile technologies to build intelligent digital experiences. From iOS applications to connected IoT ecosystems, we engineer products designed for the future.

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MSApps at a Glance

What MSApps Is

MSApps is a boutique Israeli software development house, founded in 2010 in Herzliya, that builds mobile apps, web applications, IoT solutions and autonomous AI agents for leading companies. A team of 40+ Israeli specialists, including architects, developers, systems analysts, project managers and UX/UI designers, supports each product from first discovery through release and long-term maintenance. MSApps works in two models: a full project owned end to end, or managed teams of senior and junior engineers who work from its offices or at the client's site. Its clients include Phoenix, Union Motors, Assuta and Matrix. The approach pairs technical depth with genuine business partnership, so MSApps studies the real business need before the first line of code is written.

AI and Autonomous Agents

MSApps builds autonomous agents and AI solutions that sit inside the core workflows of an organization: workflow automation, language-model integration, RAG pipelines and custom MCP servers. It follows its SOSA methodology, which keeps every agent supervised, orchestrated and secured, and it maintains 20+ open-source Claude plugins. MSApps is Certified in the Claude Partner Network. The focus at MSApps is responsible AI: each agent is documented, tested and monitored, and each solution connects to the client's existing systems without replacing them, so business teams get automation they can rely on. MSApps guides organizations from the first AI opportunity through a fast prototype to a system running in production, and it built OpsAgent, an in-house platform for production agents.

MSApps Development Services

MSApps services cover the whole product lifecycle: native iOS development in Swift and SwiftUI, Android development in Kotlin and Jetpack Compose, cross-platform apps in Flutter and React Native, web systems built with React and Node.js on cloud architecture, and IoT solutions that include BLE, WiFi and embedded systems. Alongside development, MSApps provides UX and UI design, manual and automated QA, and accessibility work, so every product reaches release stable and ready for users. The core specialties of MSApps are enterprise applications in finance, automotive and healthcare, where security, reliability and precise user experience matter most. MSApps also offers dedicated teams that extend a client's own engineering group, with full project ownership or integration into an existing team.

How to Start a Project with MSApps

To start a project with MSApps, send a message through the contact form on this site, or write on WhatsApp. MSApps schedules a short discovery call, reviews the goals, platforms and budget, and replies within one business day with a recommended approach, a timeline and an accurate quote. Most projects begin with a brief discovery phase and then move through design, development, testing and release, with steady collaboration from the client. The MSApps office is in Herzliya, at 6 Galgalei HaPlada, and the team is available for a first conversation with no commitment. In the first call, MSApps clarifies who the users are, what the business goals are and which existing systems must connect, then presents options with trade-offs.

MSApps is Certified in the Claude Partner Network.

Verified credentials

Claude Certified Architect – Foundations — verified Credly badge, issued by AnthropicClaude Certified ArchitectVerify on Credly

MSApps is Certified in the Claude Partner Network.

The team behind OpsAgents.AI and 20+ open-source plugins, led by a Claude Certified Architect and embedding AI directly into our clients' business workflows.

  • ✓Agent architecture and API integration, led by an individually credentialed architect
  • ✓Custom MCP server development
  • ✓SOSA methodology for autonomous agents

Services

Comprehensive AI and development solutions tailored to transform your vision into intelligent, scalable products.

AI Agents & Automation

Custom AI agents, language-model integration, intelligent workflow automation, and autonomous decision-making systems.

LLM Integration

Custom LLM solutions, RAG pipelines, fine-tuning, prompt optimization, and enterprise AI infrastructure.

iOS Development

Native iOS apps with Swift and SwiftUI. High-performance, user-centric mobile experiences for iPhone and iPad.

Android Development

Kotlin and Jetpack Compose native Android apps. Scalable, modern applications with optimal performance.

Full Stack & Web

React, Node.js, cloud architecture. Modern web platforms built for scale, performance, and user engagement.

IoT & Connected Devices

BLE, WiFi integration, embedded systems, and hardware connectivity. Smart devices powered by intelligent software.

Curious what this costs? See the full pricing →

Cutting-Edge AI Research

AI at Our Core

MSApps has evolved beyond adopting AI. We architect intelligence into every solution, making AI a foundational part of how we solve problems.

  • ✓Agent expertise: Advanced agent and API development, led by an individually credentialed architect
  • ✓MCP Server Development: Custom Model Context Protocol implementations
  • ✓AI Security & Ethics: Responsible AI practices, alignment research
  • ✓Computer Vision: Advanced image processing and ML pipelines
  • ✓Natural Language Processing: Text understanding, generation, and semantic analysis
  • ✓Autonomous Agents: Multi-step reasoning and decision-making systems
I want that

Core AI Capabilities

LLMs & APIs

Prompt Engineering

RAG & Knowledge Systems

Autonomous Agents

Computer Vision & ML

Trusted by 60+ Leading Companies

Leading enterprises and innovators across healthcare, cybersecurity, finance, and beyond partner with MSApps.

Matrix
Autodesk
Theranica
Personetics
BlueSnap
Tel Aviv University
Zemingo
Pima
FairFly
Ananey
SessMe
Commit
Best Brilliance
Developers Institute
Helicon Books
myCheck
Drippler
MSbit
Moblers
Hisep
Pairsonal
WannaBiz
InManage
Aman
StreetSM4RT
MySelfFit
Donae
Moblin
Sponser
ZIGIT
Talkitt
Pajonos
Medness SM
Cynet
Bookaway
Applicaster
SwitchBee
Prospera
Odysii
AnyApp
AppMyDay
HookApps
MobiKeys
CodEngine
CodeOasis
Ideo Digital
Fresh Concept
WebTech
Zangula
Chabad Herzliya
Donde
Stern
Ofir
SB
One

Selected Work

A few projects from our portfolio. Leading clients across mobile, web, AI & IoT.

View all work →

About MSApps

Founded in 2010, MSApps emerged from a vision to build exceptional digital products. Over 16 years, we've evolved from a mobile-first agency into an AI-native software development powerhouse.

Based in Herzliya, Israel, we've partnered with 60+ companies across healthcare, finance, cybersecurity, insurance, travel, and education sectors.

Our unique outsourcing model combines deep technical expertise with genuine partnership. We don't just deliver code—we collaborate to solve complex problems and drive innovation.

Today, MSApps specializes in building AI-first products. From language-model integration to autonomous agents and custom LLM implementations, we're engineering the next generation of intelligent applications.

16+

Years of Excellence

60+

Enterprise Clients

Our Philosophy

We believe technology should amplify human potential. Every product we build is designed with intention: to solve real problems, delight users, and create lasting value.

Why Partner with MSApps

  • →AI expertise meets proven mobile & web excellence
  • →End-to-end ownership from design to deployment
  • →Collaborative partnership, not just vendors
  • →Proven track record with enterprises and startups

Frequently Asked Questions

What does MSApps do?

MSApps is an Israeli software development house, building since 2010. We develop mobile apps, web applications, IoT solutions, and AI automation for leading companies — a team of 40+ specialists in Herzliya, handling everything from discovery to long-term maintenance.

Is MSApps in the Anthropic Claude Partner Network?

Yes. MSApps is Certified in the Claude Partner Network. We maintain 20+ open-source plugins, build autonomous agents on our SOSA methodology and embed AI directly into our clients’ business workflows.

How much does an app cost?

It depends on scope, complexity, and platforms. Most projects start with a short discovery phase that ends in an accurate quote. Talk to us and we’ll build an estimate that fits your budget and goals.

Which platforms do you build for?

We build for iOS and Android (native and cross-platform), web applications, IoT, and the AI/autonomous-agent layer — with the same team supporting the product across its full lifecycle.

Do you do AI automation and autonomous agents?

Yes. It is one of our core specialties: business automation, autonomous AI agents, and end-to-end AI integrations, built on our SOSA methodology and the open-source plugins we develop.

Where are you based and how big is the team?

Our offices are in Herzliya, Israel (6 Galgalei HaPlada), and the team is 40+ Israeli specialists — architects, developers, analysts, project managers, and UX/UI designers.

How do we start a project with MSApps?

Simple. Send us a message through the contact form, we’ll set up a short discovery call, and come back with a recommended approach and timeline.

Let's Build Together

Ready to transform your vision into an intelligent product? Get in touch with our team.

Address

Galgalei HaPlada 6
Herzliya, Israel

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