My LEXUS Israel — the official customer app

The official Lexus app for the Israeli market, designed and built by MSApps for Union Motors — the importer behind our decade-long Toyota and Lexus partnership.

What we built

A native iOS and Android app that gives Lexus owners their vehicle, their service history, and their dealer relationship in one place. UI and UX were designed in Figma to match Lexus’s global brand standards while fitting the Israeli market and Hebrew RTL layout. Engineering is native — Swift and Kotlin — because a flagship automotive brand’s app has to feel as considered as the car.

The relationship

Union Motors has been our client since 2015. My LEXUS Israel is one product in a long partnership — the kind of continuity that means the team shipping a feature already knows the brand, the market, and the codebase.

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Pillar: Mobile · Industry: Automotive · Role: UI/UX + native iOS & Android Stack: Swift · Kotlin · Figma Links: Behance · XPlace