What development actually costs — and what drives it.
We don't quote blind. Here's how MSApps prices mobile, web, and AI projects, what changes the number, and what's honestly negotiable.
Typical project ranges
- Mobile MVP (iOS + Android): $40K–$120K — depends on backend complexity, integrations, and design polish.
- Web platform: $30K–$200K — varies enormously by data model, user roles, and integrations.
- AI agent (single workflow): $15K–$60K — discovery + 14-day prototype + production launch.
- Dedicated staffing: $7K–$15K per engineer per month, based on seniority and stack.
What drives the number up
- Custom backend or compliance requirements (HIPAA, SOC 2, accessibility audits).
- Real-time or AI-heavy features that need careful architecture.
- Multiple integrations with legacy systems.
- Tight timelines — accelerated delivery costs more, always.
What we can flex on
- Phased delivery — ship the highest-value 30% in V1, validate, then expand.
- Mixed-seniority team — pair senior architects with mid-level builders.
- Existing codebase — if you have something to start from, we don’t rebuild what works.
How we quote
- Free discovery call — 30-60 min to understand scope.
- Written estimate within 5 business days — fixed-fee for defined scope, T&M for exploratory.
- No surprise invoices — anything outside the agreed scope is flagged + quoted before we do it.
Want a real estimate for your project?
Hourly rates by role
These are our hourly rates by role. A project estimate is the hours each role needs, times that role’s rate.
| Role | Rate |
|---|---|
| Development (mobile, web, backend) | ₪250 per hour |
| UI/UX design | ₪250 per hour |
| Project management | ₪210 per hour |
| QA testing | ₪180 per hour |
Fixed price, hourly, or retainer?
- Fixed price: For a defined, signed-off scope. One price for the project; any change in scope is quoted and approved before work on it starts.
- Hourly (time and materials): For a project that is still taking shape. You pay only for the hours worked, at the rates above.
- Retainer: For ongoing development and maintenance after launch, with a fixed monthly block of hours.
Frequently Asked Questions
What does an hour of development cost at MSApps?
Our rates by role: Development (mobile, web, backend): ₪250 per hour; UI/UX design: ₪250 per hour; Project management: ₪210 per hour; QA testing: ₪180 per hour. A fixed-price quote is built from the same rates, from the estimated hours for each role.
Fixed price, hourly, or retainer — which fits my project?
Fixed price fits a project whose scope is defined and signed off. Hourly (time and materials) fits a project that is still taking shape, and you pay only for the hours worked. A retainer fits ongoing development and maintenance after launch.
Talk to us
Tell us about your project and we'll get back to you, usually within one business day.