Last updated: 20 September 2026.
This policy explains how MSAPPS LTD (Hebrew: אם אס אפפס בע״מ), an Israeli company registered under number 516149416, with offices at 6 Galgalei HaPlada, Herzliya, Israel (“we”, “the company”), collects and uses information on https://msapps.mobi.
MSApps is an Israeli custom software house for mobile, web, IoT, and AI implementation. The OpsAgents AI product platform lives on a separate site, https://opsagents.agency — that site’s privacy policy applies to use of that site.
Information we collect
- Contact details you send us. Name, email, phone, and message via the contact form, or by writing to info@msapps.mobi / WhatsApp.
- Technical usage data. IP address, browser type, pages viewed, and visit time — for security, debugging, and measuring how the site performs.
- Cookies and analytics. The site uses Google Analytics, PostHog, and Mixpanel to understand which pages help visitors. You can block cookies in your browser; most of the site will still work.
This site has no online store and does not collect payment details.
How we use it
- To reply to a project enquiry or other message you sent.
- To operate, secure, and improve the website.
- To meet legal duties in Israel, including the Protection of Privacy Law, 5741-1981.
We do not sell mailing lists.
Who processes it
The site is hosted on Google Firebase / Google Cloud. The contact form is processed by Cloud Functions and emailed to us (Zoho). The analytics vendors above process usage data under their own policies. Those processors may handle data outside Israel.
Retention and your rights
Business enquiries are kept as long as needed to handle the request and for ordinary business records, or as required by law. Under Israeli law you may ask to review personal information we hold about you, correct it, or request deletion, subject to legal exceptions.
Privacy requests: info@msapps.mobi or by post to the Herzliya office.
Children
The site is for business customers and is not directed at children.
Changes
If we update this policy we will publish the new text on this page with the update date.