Automotive
My LEXUS Israel — the official customer app
UI/UX + native iOS & Android
🚀 AI-Native Software Development
Build Intelligent Digital Products That Think
MSApps pioneers AI-first development, combining Claude, custom AI agents, and cutting-edge mobile technologies to build intelligent digital experiences. From iOS applications to connected IoT ecosystems, we engineer products designed for the future.
Services
Comprehensive AI and development solutions tailored to transform your vision into intelligent, scalable products.
AI Agents & Automation
Custom AI agents, Claude API integration, intelligent workflow automation, and autonomous decision-making systems.
LLM Integration
Custom LLM solutions, RAG pipelines, fine-tuning, prompt optimization, and enterprise AI infrastructure.
iOS Development
Native iOS apps with Swift and SwiftUI. High-performance, user-centric mobile experiences for iPhone and iPad.
Android Development
Kotlin and Jetpack Compose native Android apps. Scalable, modern applications with optimal performance.
Full Stack & Web
React, Node.js, cloud architecture. Modern web platforms built for scale, performance, and user engagement.
IoT & Connected Devices
BLE, WiFi integration, embedded systems, and hardware connectivity. Smart devices powered by intelligent software.
Cutting-Edge AI Research
AI at Our Core
MSApps has evolved beyond adopting AI. We architect intelligence into every solution, making AI a foundational part of how we solve problems.
- ✓Claude Partnership Ready: Certified development with advanced Claude API integration
- ✓MCP Server Development: Custom Model Context Protocol implementations
- ✓AI Security & Ethics: Responsible AI practices, alignment research
- ✓Computer Vision: Advanced image processing and ML pipelines
- ✓Natural Language Processing: Text understanding, generation, and semantic analysis
- ✓Autonomous Agents: Multi-step reasoning and decision-making systems
Core AI Capabilities
Claude API & LLMs
Prompt Engineering
RAG & Knowledge Systems
Autonomous Agents
Computer Vision & ML
MSApps is a Preferred Services Partner in the Anthropic Claude Partner Network — the team behind OpsAgents.AI and 20+ open-source Claude plugins.
Trusted by 60+ Leading Companies
Leading enterprises and innovators across healthcare, cybersecurity, finance, and beyond partner with MSApps.
Selected Work
A few projects from our portfolio. Leading clients across mobile, web, AI & IoT.
MedTech
Theranica — companion app for an FDA-cleared migraine wearable
Companion app + sensor integration
Telco / Media
PartnerTV — streaming app and remote-control plugin
Native app + plugin
Logistics / Cleantech
Masakal — dispatch SaaS for waste-haul trucks
SaaS + driver app + admin dashboard
AI / Agents
OpsAgent — a platform for production Claude agents
In-house AI platform
InsurTech / Insurance
Chik — pay-per-day car insurance app for young drivers, by Libra
Native app + on-demand daily cover
About MSApps
Founded in 2010, MSApps emerged from a vision to build exceptional digital products. Over 16 years, we've evolved from a mobile-first agency into an AI-native software development powerhouse.
Based in Herzliya, Israel, we've partnered with 60+ companies across healthcare, finance, cybersecurity, insurance, travel, and education sectors.
Our unique outsourcing model combines deep technical expertise with genuine partnership. We don't just deliver code—we collaborate to solve complex problems and drive innovation.
Today, MSApps specializes in building AI-first products. From Claude API integration to autonomous agents and custom LLM implementations, we're engineering the next generation of intelligent applications.
16+
Years of Excellence
60+
Enterprise Clients
Our Philosophy
We believe technology should amplify human potential. Every product we build is designed with intention: to solve real problems, delight users, and create lasting value.
Why Partner with MSApps
- →AI expertise meets proven mobile & web excellence
- →End-to-end ownership from design to deployment
- →Collaborative partnership, not just vendors
- →Proven track record with enterprises and startups
Frequently Asked Questions
What does MSApps do?
MSApps is an Israeli software development house, building since 2010. We develop mobile apps, web applications, IoT solutions, and AI automation for leading companies — a team of 40+ specialists in Herzliya, handling everything from discovery to long-term maintenance.
Is MSApps an Anthropic / Claude partner?
Yes. MSApps is a Verified Claude Partner and maintains 20+ open-source Claude plugins. We build autonomous agents on our SOSA methodology and embed Claude directly into our clients’ business workflows.
How much does an app cost?
It depends on scope, complexity, and platforms. Most projects start with a short discovery phase that ends in an accurate quote. Talk to us and we’ll build an estimate that fits your budget and goals.
Which platforms do you build for?
We build for iOS and Android (native and cross-platform), web applications, IoT, and the AI/autonomous-agent layer — with the same team supporting the product across its full lifecycle.
Do you do AI automation and autonomous agents?
Yes. It is one of our core specialties: business automation, autonomous AI agents, and end-to-end AI integrations, built on our SOSA methodology and the Claude plugins we develop.
Where are you based and how big is the team?
Our offices are in Herzliya, Israel (6 Galgalei HaPlada), and the team is 40+ Israeli specialists — architects, developers, analysts, project managers, and UX/UI designers.
How do we start a project with MSApps?
Simple. Send us a message through the contact form, we’ll set up a short discovery call, and come back with a recommended approach and timeline.
Let's Build Together
Ready to transform your vision into an intelligent product? Get in touch with our team.