Development Services
Why choose MSAPPS’s app development services? Because we’re not “just another development company” – we’re your growth partner 🚀
Hi, I’m Michal Schatz, founder and CEO of MSAPPS. Over 14 years ago, I stood in front of a classroom as an instructor in an app development course. I didn’t know it then, but that moment marked the beginning of a journey that became a vision and a reality—to build a company that proves top-tier app development can be done right here in Israel, by Israeli developers. We don’t just write code—we understand your dream and know how to turn it into a living, breathing, precise product.
What do we do differently?
At MSAPPS you won’t find flashy declarations about artificial intelligence or “world-changing innovations.” You’ll find professional, precise people with a passion for technology and service. Every developer, every designer, every project manager works with a genuine desire to deliver a product that works as it should and makes a real difference for users.
We specialize in end-to-end app development: specification, design, development, testing, launch, and ongoing support—because even after the app goes live, we continue to walk with you hand in hand.
What does it look like in practice?
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Phoenix Young Driver – an app that helps young drivers gain experience in a smart and safe way.
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Libera’s Chik – an innovative financial platform with UX that feels like a lifestyle app.
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Assuta’s IVF App – because even in the most sensitive treatments, our technology provides exactly the support needed.
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Dream Card – an advanced customer club app that not only manages benefits but creates a complete shopping experience.
And each one of them? 100% Blue-and-White.
Our work model – what guarantees results
One of the most important things I’ve learned over the years is that there is no one-size-fits-all solution. That’s exactly why we created a unique model of smart staffing and outsourcing, connecting brilliant juniors with experienced seniors, precisely according to your needs.
Contrary to common belief—it doesn’t mean compromises. It means precision, flexibility, and the ability to respond to changes quickly, without sacrificing quality.
How does it work?
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We sit down with you and understand your real needs.
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We determine which team composition will fit the project perfectly.
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We accompany you every step of the way—from app launch to the next upgrade.
And most importantly—we listen. To your feedback, to your users, and to what’s happening in the market.
Why us?
The truth? Because we do it differently.
We don’t send an app “into the wild” and disappear. We are here every step of the way—with maintenance, security updates, ongoing adjustments, and above all—a unified approach with the client.
Our clients know they can count on us, even when the project is “behind them.”
What sets us apart:
| Area | What We Bring to the Table |
|---|---|
| Innovation | Use of the most advanced technologies, including Flutter, React Native, and smart cloud solutions |
| People | All our team members are Israeli experts who work with heart and mind |
| Approach | Personal service, genuine listening, and full transparency throughout the process |
| Stability | A well-established company with hundreds of successful projects, yet with the young, agile thinking of a startup |
A Look to the Future – Where Are We Headed?
2025 is already here, and we’re looking ahead with big plans. The growing demand for high-quality app development — especially in fintech, healthcare, and retail — is only expanding.
We see this not only as an opportunity, but as a responsibility — to lead in service, innovation, and training.
Our vision is clear: to continue growing without compromising the values that have been the foundation of MSAPPS since day one — professionalism, commitment, and a passion for technology.
Want us to develop an app that will make a difference for you?
I invite you to talk with us — we’ll listen, understand, and build a precise solution tailored to you.
Because a great app is just the beginning. What truly matters is the partnership behind it.
Looking forward to working with you, Michal Schatz — MSAPPS.
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