App development cost

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Factors Influencing the Cost of App Development

In today’s digital world, apps are a strategic asset for businesses of all sizes. One of the first questions that arises is: How much does it cost to develop an app? The answer is complex and depends on a variety of factors. This article outlines the main components that determine the cost of app development.

Complexity and Functionality

The level of complexity is the most influential factor in determining cost. A simple app with basic functionality will cost less than a complex app that includes multiple integrations, advanced data processing, or special technologies. It’s important to note that even within the same complexity category, there can be significant cost differences. For example, an app that incorporates elements of artificial intelligence or augmented reality will be more expensive than a standard app, even if the number of screens and features is similar.

Platforms

Is the app intended for iOS only, Android only, or both platforms? Developing for a single platform will cost less, but cross-platform development (such as with React Native or Flutter) can save money in the long run. The decision should be based on your target audience. Additionally, each platform has its own unique characteristics, which may affect the user experience.

Design and User Experience (UX/UI)

Simple design will cost less than complex, custom-made design. High-quality design is essential for an app’s success, so this is not an area where cutting corners is advisable. Investing in professional design and a smooth user experience can significantly increase retention rates and app-generated revenue.

Integrations

Connecting to external systems (such as payment gateways, social networks, or third-party APIs) increases development costs. Each integration requires dedicated development and extensive testing, especially when dealing with financial or secure systems.

Content Management Systems

Apps that require a complex admin panel will be more expensive to develop. A good management system allows for content updates, user management, and performance tracking without the need for developer involvement.

So how much does it cost to develop an app?

₪ 2,500-10,000

Simple user interface
Limited number of screens
Basic functionality
No complex integrations

₪ 10,000-40,000

Custom design
Basic content management system
Simple integrations
Extended functionality

₪ 40,000-80,000

Multiple integrations
Advanced management system
Advanced security
Custom functionality

Additional Costs

When asking how much it costs to develop an app, it’s important to understand that the cost involves more than just the initial development. There are also additional expenses:

Ongoing Maintenance

You should budget approximately 20%–30% of the original development cost annually for maintenance, updates, and bug fixes.

Server and Infrastructure Costs

Depending on the app’s size and number of users, these costs can range from a few hundred to several thousand shekels per month.

App Store Fees

A Google Play developer account costs about ₪100 as a one-time fee, and an Apple App Store developer account costs about ₪400 per year.

How to Save on App Development Costs?

Instead of developing a full-scale app with all possible features, start by focusing on the core functionality—the essential features that deliver real value to users. After launching the initial version and receiving real-world feedback, you can gradually and thoughtfully add more features. Choosing the right technology is a key factor in development costs. Cross-platform technologies like React Native or Flutter allow you to write a single codebase that runs on both iOS and Android devices, which can save up to 40% of development costs compared to separate native development for each platform.
When the budget is limited, consider focusing on a single platform in the initial stages. Determine where most of your target audience is—are they iOS or Android users? Start with the more relevant platform, and only after proving product success and recouping part of your investment, expand to the other platform.

App Development at MSAPPS

When it comes to app development, the cost varies significantly depending on complexity, platforms, design, and functionality. It’s important to plan costs carefully in advance and work with a reliable development company that provides an accurate and transparent cost estimate. A smart investment in high-quality app development can yield significant long-term returns for a business.
At MSAPPS, an Israeli company with over 14 years of experience in app development, we are committed to high standards and uncompromising quality. Our professional team—including architects, developers, system analysts, and top-tier UX/UI designers—supports clients from concept to launch. Our experience in developing complex apps for leading companies allows us to provide accurate cost estimates and tailor solutions to each client’s specific needs.