About
What makes MSAPPS what it is today? A personal look at the journey, the people, and the technology.
Where Did It All Begin?
I founded MSAPPS out of a genuine love for technology. Even before it became the “buzzword” everyone talks about, I was already writing code, specifying interfaces, and building apps that worked in the field. Over the years, this evolved from a personal initiative into a team of about 40 developers, designers, project managers, and support staff – all Israelis, all experts in their fields, and all part of one family.What Do We Do in Practice?
We guide companies through every stage of app development, from specification and market research, through UX/UI, backend and frontend programming, to testing, launch, and ongoing maintenance. Whether it’s an app for automotive, commerce, healthcare, or insurance – we know how to dive deep and deliver a tailored, stable, and up-to-date solution.Examples You May Know:
- Libra’s “Chik” App – a different insurance experience.
- Dream Card – the customer club of the FOX Group.
- Union Motors – smart solutions for Toyota vehicle owners.
- Assuta IVF – an app that truly transforms the patient experience.
- Phoenix Young Driver – an innovative solution for young and insured drivers.
What Sets Us Apart?
Beyond technology – it’s our approach. We don’t join a project just to “get the job done” and leave. We join to understand, ask questions, refine, and build a system that lasts. We have a significant advantage in recruiting and training high-quality teams that integrate into projects even under an outsourcing model – including on the client’s site. This gives our clients maximum flexibility and a rapid response to changes without compromising on quality or professionalism.Service, reliability, and sometimes even a WhatsApp message in the middle of the night.
One of the things that is most important to me is personal service and uncompromising quality. I always tell clients: you’re not alone even after the app goes live. There is support, updates, adaptations for new versions—and we’re there. Sometimes it’s really a response at unusual hours, because that’s how I believe in working with people.
They ask us a lot—so here are some answers
Q: Do you specialize in only one field?
A: Not at all. We develop solutions in diverse fields—automotive, commerce, healthcare, insurance, security, and more. Each field brings its own challenge, and that’s what keeps us sharp.
Q: How much does it cost to develop an app with you?
A: It depends on the requirements. A basic app can start at around ₪50,000, but each project is evaluated on its own merits—we aim to provide the most appropriate solution, not the most expensive.
Q: Do you offer a warranty on your work?
A: Absolutely. We don’t just develop—we also support, maintain, and advise—even at no extra cost, because our client’s success is our success.
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What’s Next?
We’re already deep into developing applications that integrate artificial intelligence, especially in the field of customer service. For me, anything that saves users time, streamlines service, and delivers real value—that’s where we want to be. And quietly, we also have plans for further expansion.
A Few Personal Words in Conclusion
I may indeed live technology, but not only that. Anyone who knows me knows that the sea, walks on the beach, hikes in nature, and Torah study are part of my life. They are also part of MSAPPS’s life—because when you do something you truly love, it becomes woven into every aspect of your life.
I invite you to get in touch, ask questions, explore—and perhaps create the next big thing with us.
Michal Schatz | Founder & CEO, MSAPPS
Herzliya, Israel
We’d love to chat –Send us a message and we’ll get back to you soon!
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